Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, Prequel. Have you got what it takes?

Are you a full-stack marketer with a diverse skillset who wants to make an impact? If you're inventive, curious, and don't mind ambiguity - join the growing team at Apollo!

Apollo is part of Prequel, a greater group of education brands that help the world's most ambitious kids learn 21st-century life skills by building projects with real-world feedback and impact. We're giving middle school students exposure to global challenges and teaching them to channel their curiosity to build moonshot-level ambitions. Apollo pushes students beyond their comfort zone to recognize their unique potential, explore their curiosities, and contribute to the world in a meaningful way.

As we scale our programs in 2023, we're looking for a marketing pro to grow our reach. You'll own paid ads, marketing operations, and social media in this role. Your goal: generate 500 new applicants in 2023!

We're looking for someone who is comfortable wearing multiple hats at a time, can switch between different channels seamlessly, and has a wealth of skillsets in their toolbox to leverage for user growth. If you're ready to drive organic growth while building the playbook for marketing as your team grows, this job is for you!

What You Will Be Doing

• Building and executing a paid ads strategy to generate leads
• Developing marketing content, including testimonials, email copy, landing pages, websites, and ads
• Experimenting with growth opportunities across channels
• Analyzing marketing metrics and using data to drive future decision-making
• Creating the marketing infrastructure and playbooks that will support long-term growth

Marketing Manager Key Responsibilities

Generating 500 new applications to Apollo programs this year through organic lead generation.

Basic Requirements

• 3+ years of experience in at least two of the following: Google Ads, email marketing, Facebook and Instagram ads, SEO, copywriting, and/or content marketing
• Strong knowledge of marketing analytics and how to impact them (e.g., open rate, conversion rate, CACs, A/B testing, Google Analytics, etc.)
• Demonstrated ability to generate actionable insights from marketing data
• Strong writing skills

Nice-to-have Requirements

Experience in the education or ed-tech industry

About Prequel

Prequel is a group of education brands that help the world's most ambitious kids learn 21st-century life skills by building projects with real-world feedback and impact. Through entrepreneurship and world-class mentors, Prequel helps middle and high school students build critical life skills not taught in school.

We believe that the best way to learn anything is through entrepreneurship.

We take teens from potential to progress. We believe that society underestimates what ambitious teens can achieve.

Starting now, teens can find what they're passionate about and accelerate their careers by getting hands-on experience - instead of waiting to "grow up.”

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with Crossover

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

What to expect next:

• You will receive an email with a link to start your self-paced, online job application.
• Our hiring platform will guide you through a series of online “screening” assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.

Important! If you do not receive an email from us:

• First, emails may take up to 15 minutes to send, refresh and check again.
• Second, check your spam and junk folders for an email from Crossover.com, mark as “Not Spam” since you will receive other emails as well.
• Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.
• If all else fails, just reset your password by visiting https://www.crossover.com/auth/password-recovery if you already applied using LinkedIn EasyApply.

Crossover Job Code: LJ-4892-IN-NewDelhi-MarketingManag