Digital Marketing Specialist
  • On-Site
  • 7 months ago
Entry Level
20,000 - 30,000
Ahmedabad, Gujarat

Primarily responsible for looking into online marketing strategies for the organization. Plan and execute marketing campaigns, and maintain and supply content for the organization’s website. Following are the roles and responsibilities:

  • Develop and manage digital marketing campaigns
  • Manage the organization’s website
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
  • Track the website traffic flow and provide internal reports regularly
  • Fix any error in online content and arrange webinars and webcasts
  • Attend networking events and product launches.
  • Identify new digital marketing trends and ensure that the brand is in front of industry developments.
  • Work on SEO of the website pages.
  • Edit and post content, videos, podcasts, and audio content on online sites.
  • Promote the company’s products and services in the digital space.
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Creating and executing SMS, and email-based marketing campaigns.


  • Degree / Diploma in Business Administration, IT, ECE, CE
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills

Job Benefits:

  • Full-time, Regular / Permanent
  • Leave encashment
  • Paid time off
  • Festival Holidays
  • Cultural Activities
  • Overtime pay
  • Performance bonus
  • Incentives
  • Employee Referral Program
  • Yearly bonus
  • Central Ahmedabad office location
Add PearlInfo Pvt. Ltd. is a software company with 27 years of experience in Software Development industry and 16 years of experience in Digital Signature Issuance. We have a proven track record of successful implementation of large-scale softwares at leading firms and government organizations.