• Minimum 5 years of experience.
  • The PPC / Paid Search Analyst is responsible for administering and managing Pay per Click media strategies for the company. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of company campaigns.
  • Perform daily account management on Google AdWords, Facebook, and other search platforms.
  • Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.
  • Provide creative copy suggestions and graphical ad templates.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Can devise strategies to increase ROI – Is good at increasing CTR and reducing the cost per click
  • Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Communication with team and management on project development, timelines, and results.
  • Work closely with the other team members to meet goals.
  • Experience with website analysis using a variety of analytics tools including Google Analytics.
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