- Optimize the entire website for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyse competitor advertising websites.
- Develop and implement backlink building strategy.
- Identify and analyse off-page content needs and share with content creators across the identified markets.
- Work with the website management team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming across the brand’s communication channels
- Recommend changes to website architecture, content, linking, meta description, and other factors to improve SEO positions for targeted keywords.
- Desired Qualification and Experience
- Proven SEO experience; Up-to-date with the latest trends and best practices in SEO
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with Google Analytics and other industry-standard tools
- Knowledge of ranking factors and search engine algorithms
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