Social Beat

Senior specialist - digital Marketing : Gurgaon

www.socialbeat.in

About the job

General:

• Expertise in driving performance marketing campaigns for e-commerce across various Digital Channels especially facebook, instagram (Meta)
• Experience in creating ROI driven media plans & hands on execution experience to achieve business goals in paid media space.
• Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.
• Understanding of aspects of Digital Marketing such as SMM, SEO, SEM etc.

Experience:

Must have minimum 2-3 years experience in:

• Planning and implementing performance marketing campaigns for E-commerce brands across Meta platforms.
• Creating analytical reports to gain insights and help optimise performance marketing campaigns
• In-depth understanding & hands on experience of Social Media paid Platforms
• A/B Testing for various creative and communication experiments to drive better performance on campaigns
• Brand building strategy to drive visibility for India’s top E-commerce brands
• Client Servicing to be exemplary in order to drive client success
• Working knowledge of Syndicated tools (GA, GDS, GTM, and etc).

Platforms:

• Facebook Ads Manager
• Social Media Channels such as - Facebook, Instagram, Twitter etc
• Google Analytics
• Google Trends
• Social Media Listening Tools
• Social Media Analyzing tools

Qualities:

• Analytical with a strong understanding of digital marketing
• Updated on the latest trends on the above mentioned platforms
• Constant monitoring & optimizing of performance for multiple campaigns.
• Ability to stay highly organized and efficient in a fast-paced, rigorous work environment.

Responsibilities:

• Drive digital marketing strategy for some of the leadings brands in the country
• Build relationships with the clients and drive marketing objectives
• Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs.
• Set up and run large scale PPC campaigns
• Optimise performance to increase reach, sales, generate leads, reduce CAC & increase ROAS.
• Create performance reports with recommendations for improvements

About Social Beat

Winner of the Google Premier Partner 2022 Award for Workplace Excellence

Founded in 2012, Social Beat is a digital growth partner for leading brands and hyperscaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India. Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Go Colors, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.