Zolo is an Investcorp, Nexus Venture Partners, Mirae Assets, and Trifecta Capital, among others,

Series-C company which provides fully managed co-living and student housing spaces. We are

India’s fastest-moving technology startup in the co-living and student housing spaces. With an

aim to provide a completely hassle-free long-term living experience to working professionals as

well as students, our living spaces offer all kinds of basic and luxury living amenities. Our

biggest USP for a resident comes from a vibrant resident community, omni channel platform, top-notch services such as hygienic and healthy food, furnished rooms, daily housekeeping, seamless internet facilities, hi-tech security, and much more - all enabled by technology.

Founded by alumni of IIM, IIT, AIIMS, and ISB in 2015, we are currently present in 10 cities -

Bangalore, Coimbatore, Pune, Kota, Noida, Gurugram, Delhi, Hyderabad, Mumbai, and Chennai

and fast expanding to other geographies. We are at a team size of 700+. Serving approximately

16,000-20,000 customers daily as we speak, we have aggressive growth plans of catering to

around 1,00,000 by the year-end.

Key Responsibilities:

• Develop and execute performance marketing campaigns across various channels, including search, social media, display, and email marketing.
• Conduct keyword research and create ad copy to optimize campaigns for maximum ROI.
• Monitor and analyze campaign performance data using tools such as Google Analytics, Facebook Insights, and AdWords to identify areas for improvement and implement optimization strategies.
• Create and manage landing pages, and optimize them for maximum conversion rates.
• Conduct A/B tests to continually improve campaign performance and optimize conversion rates.
• Stay up-to-date with the latest performance marketing trends, best practices, and industry developments.
• Leverage relevant tools, such as Google Analytics, Google AdWords, Google Search Console, and other relevant sites.
• Work closely with the creative team to develop ad creatives and landing pages that are optimized for performance.
• Manage budgets, forecasts, and pacing to ensure that campaign performance and spend align with business objectives.
• Identify and develop strategic partnerships and alliances with key partners to drive incremental growth.
• Analyze and report on campaign performance to stakeholders, including senior management and cross-functional teams.
• Develop a funnel-led approach with a mix of Social platforms, affiliates, and SEM.
• Ensure compliance with local laws and regulations related to performance marketing.

Requirements:

• At least 2 years of relevant experience.
• Excellent verbal and written communication skills.
• Preferred experience in a startup environment.
• Excellent leadership and management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Comfortable working from the Bangalore office for 5-6 days a week.
• Ability to work effectively in a fast-paced, dynamic startup environment.