1. Good knowledge of SEO and SMO

2. Google Ad words, Facebook Ads

3. Instagram Promotions

4. Keyword research

5. Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns

6. Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns

7. Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

8. Strong analytical skills and experience generating SEM reports

Experience:

Minimum 2 years of work experience in Digital Marketing