E-commerce has revolutionized the way people do business in the modern world. It is now easier than ever to set up an online store and reach customers all over the world. Two of the most popular e-commerce platforms are Shopify and WooCommerce. If you're trying to decide between these two platforms, it can be difficult to know which one to choose. In this post, we'll compare WooCommerce vs. Shopify, and Shopify vs. WooCommerce, so you can make an informed decision about which platform is right for your business.

Overview of WooCommerce and Shopify

WooCommerce is a free, open-source e-commerce plugin for WordPress. It is the most popular e-commerce platform on the web and is used by millions of websites worldwide. WooCommerce is a flexible and customizable platform that allows users to sell anything from physical products to digital downloads.

Shopify, on the other hand, is a fully-hosted e-commerce platform that is designed to make it easy for anyone to set up an online store. It is a paid platform, and users pay a monthly subscription fee to use it. Shopify is known for its ease of use, simplicity, and range of built-in features.


WooCommerce and Shopify both offer a range of features that can help you set up and manage your online store. WooCommerce is a plugin, which means that it can be extended with a range of add-ons and plugins. This allows users to customize the platform to suit their needs. Some of the key features of WooCommerce include:

  • Open-source and free to use
  • Wide range of themes and plugins
  • Ability to sell physical and digital products
  • Built-in payment gateway support
  • Customizable checkout process
  • Full control over your data

Shopify, on the other hand, is a fully-hosted platform, which means that all of the features are built into the platform. This makes it easy to use, but also means that it is less customizable than WooCommerce. Some of the key features of Shopify include:

  • Simple and easy to use
  • Built-in payment gateway support
  • Wide range of themes and templates
  • 24/7 customer support
  • Ability to sell physical and digital products
  • Secure hosting and SSL certificate


Pricing is an important consideration when choosing an e-commerce platform. WooCommerce is free to use, but you will need to pay for web hosting, a domain name, and any plugins or add-ons that you want to use. This means that the cost can vary depending on your needs.

Shopify, on the other hand, is a paid platform. The pricing plans range from $29 to $299 per month, depending on the features that you need. There is also a transaction fee of 2.9% + 30¢ per transaction on the basic plan, which decreases on the more expensive plans.


Customization is an important factor to consider when choosing an e-commerce platform. WooCommerce is highly customizable, thanks to the wide range of plugins and add-ons that are available. This means that you can tailor your store to suit your specific needs. You can also choose from a wide range of themes to give your store a unique look and feel.

Shopify is less customizable than WooCommerce, but still offers a range of customization options. You can choose from a range of themes and templates, and there are also a range of plugins and apps that you can use to extend the platform.

Ease of Use

Ease of use is an important consideration for anyone who is setting up an online store. WooCommerce can be more complex than Shopify, especially if you are not familiar with WordPress.


WooCommerce is an open-source e-commerce plugin for WordPress that allows you to create and manage an online store. Shopify is a cloud-based e-commerce platform that provides a variety of features to build and manage an online store.

The answer depends on your specific needs and preferences. WooCommerce is a great option for those who have experience with WordPress and want complete control over their online store. Shopify, on the other hand, is an all-in-one platform that is easier to set up and use, making it a good choice for beginners and those who want a simpler solution.

WooCommerce is an open-source platform, which means it is highly customizable and allows you to fully control your online store. It also integrates seamlessly with WordPress, which is a popular content management system. Additionally, WooCommerce is free to use, making it a cost-effective solution.

Shopify offers a variety of features, including hosting, security, and payment processing, making it an all-in-one solution for building and managing an online store. It also offers a variety of integrations and add-ons, allowing you to customize your store even further. Additionally, Shopify offers 24/7 customer support.

Consider your specific needs and preferences when choosing between WooCommerce and Shopify. If you have experience with WordPress and want complete control over your online store, WooCommerce may be the better option. If you’re a beginner or want a simpler solution, Shopify may be the better choice. You may also want to consider factors such as cost, scalability, and the features you need for your online store.