Associate- SEO & Analytics

  • Optimize the entire website for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyse competitor advertising websites.
  • Develop and implement backlink building strategy.
  • Identify and analyse off-page content needs and share with content creators across the identified markets.
  • Work with the website management team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming across the brand’s communication channels
  • Recommend changes to website architecture, content, linking, meta description, and other factors to improve SEO positions for targeted keywords.
  • Desired Qualification and Experience
  • Proven SEO experience; Up-to-date with the latest trends and best practices in SEO
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with Google Analytics and other industry-standard tools
  • Knowledge of ranking factors and search engine algorithms
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