Paid Media Executive

Job Description

Roles & Responsibilities

  • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
  • Working cross-departmentally to align campaign strategies and goals across the organization
  • Providing ongoing actionable insights into campaign performance to relevant stakeholders
  • Defining, measuring, and evaluating relevant paid media KPIs
  • Building out media buys for various ad platforms (Facebook, Google, LinkedIn, marketplace) and overseeing the day-to-day execution of paid media
  • Overseeing and managing the overall budget for paid media
  • Conducting in-depth keyword and website research, ad grouping and audience targeting
  • Maintaining knowledge of industry best practices and new technologies

Skills

  • Ideally 3 years of PPC & SMA experience in a similar role, with a proven track record of delivering successful campaigns (in-house or agency)
  • Experience in all aspects of paid media including Google Ads, Bing Ads, Display and Paid Social
  • Proficiency in Google Analytics & Other Measurement tools
  • Ability to analyze and improve results
  • Commercial awareness to drive businesses forwards
  • Excellent reporting skills with a proactive approach
  • A willingness to learn, research, and use initiative
  • Ability to work to tight deadlines and deliver results
  • Excellent time management skills
  • Outstanding organizational skills, attention to detail, and the ability to prioritize
  • Work as a team player whilst being able to work on set individual performance goals and KPIs
  • Excellent written and verbal communication and literacy skills
  • Good command of the English language
  • Proactive approach to workload and new ideas
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